Cookie policy

Cookies and how we use them

Cookies are text files which are downloaded to your computer, tablet, mobile phone or any other mobile device whenever you browse the Internet, and store information on your browsing activity and your preferences. As will become clearer below, some cookies can be used to make navigation easier and customise your experience on our websites, allowing users to be identified while they use our website and to use shopping carts for online purchases; they can also show us what parts of our website are most visited and help us evaluate the effectiveness of ads and analyse users' behaviour to improve our communication and our products.

While you browse, we can collect information about traffic flows and visits to our website pages. All information obtained through cookies will be processed and stored in a secure way.

he purpose of using cookies is to personalise your access to the website, optimise navigation and operation of the site, improve our services and provide targeted content and/or advertisements according to your preferences by analysing your browsing habits.

IDNA ITALIA S.r.l.u. complies with the provisions of the Italian Data Protection Act (“Privacy Law”), as amended by Legislative Decree no. 69 of May 28, 2012, transposing European Directive 2009/136/EC.

Types of Cookies

Cookies can be classified into:

Session cookies: these have a limited duration and are removed as soon as your browsing session is finished;

Persistent cookies: these remain in the device used for browsing for a specified time. These cookies have expiration dates set each time, so their life span varies depending on the cookie used;

First and third-party cookies: they differ according to whether they belong to the owner of the website or to a third party.

For our web site and other online services we use the following cookies categories:

1. Strictly Necessary Cookies

These cookies are essential for running our websites as well as for using and/or improving the functions and services you request.

Without these cookies it would not be possible to manage and remember data such as, for example, user authentication, access to the reserved area of the website, the contents of a shopping cart for online purchases, e-invoicing, or completing the order purchase process.

Under Directive 2009/136/EC, implemented with Legislative Decree no. 69 of May 28, 2012, and the provision of the Italian Data Protection Authority on the “Identification of simplified procedures for the information and the acquisition of consent for the use of cookies” of May 8, 2014, published on the Official Gazette no. 126 of June 3, 2014, technical cookies can also be used without your prior consent as they are necessary for our website to function properly, notwithstanding the requirement to provide cookies disclosures pursuant to section 13 of the Privacy Law.

2. Analytics Cookies

These cookies allow us to improve our websites by monitoring and analysing user behaviours and creating their profiles, with the purpose to improve our websites and make browsing easier.

For example, analytics cookies help us keep track of which pages users visit more frequently, their preferences, which products have already been shown to them to prevent that they will see them again, whether the advertisements published on the website are effective or not, if and which difficulties users have in using the site.

To analyse how websites are used, IDNA ITALIA S.r.l.u.uses the Google Analytics, a web analytics service provided by Google. In particular, Google Analytics uses both session and persistent cookies to collect anonymous information about your use of the website (including your IP address), which will be transmitted from your browser to Google's servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google's behalf.

Please note that Google adheres to the Privacy Principles set out in the Safe Harbour Agreement between the EU and the United States, establishing safe and shared rules for the processing of personal data sent to companies in the United States. For more information on the Safe Harbor framework, please visit the website of the US Department of Commerce.

More information on the Google Analytics service and how to delete cookies can be found by clicking the following links:

These data cannot be used to identify you personally. All information these cookies collect is aggregated and therefore anonymous.

3. Advertising and Behavioural Advertising Cookies

These cookies are used by IDNA ITALIA S.r.l.u. to collect data about your browsing habits and preferences, so as to develop a specific user profile and personalise our offers, conduct market research or e-commerce surveys.

As part of paid online services, these cookies are a useful tool to enable IDNA ITALIA S.r.l.u. to constantly improve its products, offer more efficient services and customise them to your actual needs.

You can decide to decline the use of these cookies by modifying the settings in your browser and opting out, or as specified below.

4. Third-Party Cookies and Social Media Cookies

Our website can allow use of third-party cookie that may keep track of your movements on the Internet, in particular within our websites.

In addition, some pages on our website feature the so-called social plugins, which allow you to share our content on social media networks such as Facebook, Twitter, or Youtube.

These third-party cookies are not under our control. For more information on the use of cookies by Third Parties, please check the relevant third-party websites. Below are the web addresses with the relevant third-party cookie policies and settings:



Configurazioni: accedere al proprio account, sezione privacy










Cookie Management

You can decline all or some of the cookies used by this website as follows.

>Management of Cookies Used for Marketing Purposes

You can configure your choices as to whether our cookies can be used for marketing purposes via the “Cookie Consent Settings” form that you will find at the end of this policy. You will not find the "Cookie Consent Settings" form in the services using technical cookies only. Choosing to disable our profiling cookies will prevent us from storing any additional cookies, while cookies that have previously been installed on your device will continue to be used. If you wish to delete all cookies from your device, you can easily do this by changing your browser settings.

Each browser has specific configuration instructions. More information on the procedures for disabling cookies can be found on the website of the browser's manufacturer.

Google Chrome:


Internet Explorer:

Apple Safari:

Google Analytics Management

f you only want to disable Google Analytics cookies, you can use the Google opt-out add-in via the following link

Management of Third-Party Targeting and Advertising Cookies

For more information and/or to disable Targeting and Advertising cookies, please visit this website:

Notwithstanding the above, please note that after disabling cookies you will still be able to use some parts of our websites, but some services may not work.

Data Storage

As noted above, the length of time a cookie remains depends on the type of cookies: session cookies expire when your close your browser; persistent cookies have expiry dates that, except in special cases, are typically set before 20 years.

Changes to the Cookie Policy

IDNA ITALIA S.r.l.u. reserves the right to make changes to this cookie policy. You agree to be bound by these conditions as well as any future revisions, and, therefore, you should periodically visit this page to be informed of any changes made.

Cookie Consent Form

As described in the Cookie Policy, IDNA ITALIA S.r.l.u. uses both first and third-party cookies to improve your browsing and shopping experience, to display advertisements based on your preferences and to conduct research and statistical analysis on how you use our websites.